The Quiet De-Odorization of Our World
And the olfactory explosion that needs to take place.
On February 14, 2007 Starbucks CEO Howard Shultz wrote an email to his leadership team arguing that the Starbucks experience had become too commoditized. In the email he shared:
"I believe we overlooked the cause and the effect of FlavorLock in our stores. We achieved fresh roasted bagged coffee, but at what cost? The loss of aroma -- perhaps the most po…
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